Selling a home in San Francisco can be a hectic process. Choosing the right realtor to help you sell your property is a crucial first step. The right realtor will ensure a smooth transaction while maximizing your profit. This requires wearing many hats. With experience in real estate sales, real estate development, and marketing (both print and digital), I am able to provide my clients with a one stop selling experience. Here’s what I bring to the table:

Knowledgeable: Prior to becoming a realtor, I worked in real estate development. This gave me an eye for small changes that can make a big impact in getting you top dollar. I’m also a data junkie; my comparable market analysis (CMA) is incredibly accurate because I closely monitor the market and have access to information before the public knows about it. This ensures we price your home right the first time.

Responsive: I am available for you, when, where and how you want. Housing in SF moves fast. To stay on top of things, you can always reach me via IM, text or social media.

Tech-savvy: These days it’s not enough to do mailings and open houses. To get the most interest in your home, my marketing team will promote your property through social media ads on Facebook, Twitter and other digital platforms. I am one of the 3% of realtors in San Francisco with an e-PRO certification. This means I have specific training in digital marketing. Let’s make technology work for us.

Access to international buyers: I am one of only 370 Certified International Property Specialists in California. This designation gives me access to international buyers which allows me to promote your property to a larger (global) audience getting you more offers and top dollar.

Huge network of vendors: In need of a CPA to understand the tax implications of selling your house? What about a real estate lawyer for a tricky sale? I’ve got a trusted network of CPAs, lawyers, contractors, designers and any other vendors you might need when selling your property.

Here’s what I do to ensure a smooth transaction and to get you top dollar:

• Prepare an analysis of similar property sales and competing listings on the market
• Determine the target market for the property and recommend the optimum pricing strategy
• Finalize a strategic marketing plan
• Provide and assist you in preparing required and recommended disclosure documents
• Advise you on any improvements to the home (repair, refresh, de-clutter, clean, and/or stage the property) that will significantly increase its value
• Write a property description, take photos by a professional photographer, and create all necessary promotional materials
• Execute on the marketing plan covering offline (mailings, signage, open house, etc) and online (social media, digital ads, etc) activities.
• Provide advice on which offer to accept. (Sometimes the best offer isn’t always the one who pays the most.)

When you work with me, you also gain access to my extensive network of professionals. Because of the large volume of transactions we handle, we are able to share insights through our weekly meeting so we have real-time market info through 250+ active agents in the city. What this means for you is that I have more information than other brokers about similar recently sold properties which puts us at an advantage. For more information on the housing market, I’ve compiled a number of useful resources for sellers which can be found on my seller resources page.

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